How to Launch Your First Facebook Ad: A Step-by-Step Guide

Steps

1. Introduction

• Purpose of the video: To guide viewers through the process of launching an ad.

• Note: The process must be completed on a desktop or laptop.

2. Preparation

• Ensure Facebook account is properly connected.

• Check account status for notifications or errors.

• If issues arise, refer to additional instructional videos for troubleshooting.

3. Gather Necessary Links

• Navigate to the "Sites" section to find the link needed for the ad.

• Copy the link for the RE Homebuyer page, which is designed to generate leads at a low cost.

4. Launch New Campaign

• Go to the ad management section and click on "Launch New Campaign."

• Select "Facebook and Instagram" and find the "RE buyer general campaign."

5. Fill in Campaign Information

• Area: Specify the target area (e.g., Arizona residents).

• Agent Information: Enter your name, license number, and brokerage name.

• Daily Budget: Set a recommended daily budget of $35, with a minimum of $20.

• Website: Paste the previously copied website link.

6. Targeting

• Leave the default radius setting as is.

• Focus on cities or neighborhoods for targeting:

  • Type in the desired location (e.g., Scottsdale, Arizona) and select the correct option.

• Note: Zip code targeting is not permitted because of the Fair Housing Act.

7. Privacy Policy

• Paste the same website link in the privacy policy section.

• Modify the URL by replacing the last part with "privacy."

8. Pixel Selection

• Choose the appropriate pixel for tracking ad performance.

9. Launch the Campaign

• Click "Launch Campaign."

• Wait for the status bar to reach 100% before proceeding.

10. Mapping Form Fields

• After the campaign is live, navigate to "Settings" and then "Integrations."

• Find the Facebook form field mapping option and click "Map Fields."

• Ensure that fields (full name, phone number, email) match correctly.

• Click "Save" to complete the mapping process.

11. Conclusion

• Confirm that the fields are mapped correctly, ensuring leads will flow into the platform.

• Emphasize the importance of mapping fields to fully utilize the platform's capabilities.

• Congratulations on successfully launching and mapping your ad!

Completion Checklist

You will know you successfully launched your ad when the following is complete:

• Add successfully launched
• Facebook Form Fields are Mapped