Transcript

0:00:00 All right, everybody. Welcome, welcome. Good morning. Good morning or afternoon, depending on where you're at. Uh, but good to see you guys.

0:00:09 It's up, Sean. It's up everybody. Cool. All right, guys. Uh, those of you who are who've been to these calls before, you know, the drill.

0:00:19 Uh, you can go ahead and raise your hand using the zoom chat. But guys, this is our strategy call. So this is geared more towards, um, ad strategy and sales strategy, that type of stuff.

0:00:28 If you guys need more technical support, we have our support call twice a day every day Monday through Friday so you guys can help on those and if you guys need any of those you can on the left hand side of lead hackers you just click events and then you're you're good to go.

0:00:43 What's your raise your hand? I don't see it anywhere. So along the bottom of zoom there should be someone that says raise hand and if there isn't Yeah, I can't remember.

0:00:55 It's like under your react react. Okay. Yeah. Yeah. So some people there might be a react button. A little part.

0:01:06 Yeah. Oh, yeah. There you go. I look for it the other day. For the next month. Well, I do the same thing, man.

0:01:15 Sometimes when I'm doing, when I take over someone's screen, trying to find how to annotate sometimes is like impossible. All right, Patrick, you're up, man.

0:01:23 How can I help you? Well, I had launched a higher intent Helacad on the fourth. And I've actually seen it on Facebook multiple times, but I don't have any indication inside the software of anybody reaching out.

0:01:42 So I just wanted to see if you could look at that, make sure I've got everything set up correctly for that to communicate.

0:01:48 Yes, sir, go ahead and share your screen with me. Let's take a look. All right, so I'm going to request control.

0:02:06 All right, so four, five, six. Okay, cool. So it's been running a couple days. So first thing I'm checking is the integrations here to make sure that is all mapped.

0:02:19 I'm going to refresh this to get that red banner out of the way. Because yeah, the first thing I check is that because that's usually, or if you're not getting leads, that'd be a reason, but this looks good.

0:02:43 So you did awesome there. there. Yep, that's great. And then I'll just go check that report. Because yeah, if you're seeing it, that is a, that means it's running.

0:03:09 You lock higher intense. Interesting. Okay. So I'm just checking one other place. I'm just seeing if there might be any contacts that we're created, and for some reason, just weren't tracked.

0:03:33 Interesting, man. So you're so corner of this, your last lead was November 26th. Does that sound accurate? Yeah, I shut off the first time home buyer, just because of what we were seeing.

0:03:45 And then I forget why, you know, what call I was on, but I didn't launch the ad then until Tuesday, I guess.

0:03:56 Oh, okay. Tuesday or Wednesday. So I wanted to move to this format and just see if I could improve quality a little bit with the idea that their home buyer are homeowners and things of that nature.

0:04:11 Yep, so let me just check the totals on here. Yeah, man, so that that he lock add from what it looks like it might just not be working in your area, which is okay.

0:04:31 Sometimes that does happen. Let's just check Facebook just to be certain. I'm sorry. I just noticed on that report, because I'm doing it for my next strategy, too, but it looked like only $51 had been spent.

0:04:52 I don't know if that maybe that's not sufficient spend or unless I read that incorrectly. Well, no, that is possible, because it was one of the things I thought might be the case.

0:05:07 I would say for that ad, generally speaking, that's getting a little high because even on higher intent, I mean, you know, maybe $35 a lead ish.

0:05:18 However, it is possible because it's only been since Tuesday. So it's not so I necessary discount. If you wanted to, you could let it run the rest of today.

0:05:31 And and we can launch an ad on Monday. Cause it is possible that you can get a lead if we let it run for one more day, just cause of how new the ad is.

0:05:47 Let's see, yeah, so this one hasn't gotten any, so this one hasn't gotten leads yet. So I'll tell you what, I'll give you two options.

0:05:57 So option one is we let it run just the rest of today. Okay, and just see if you get a lead option to would just be launching another ad that let's see, that's the he lock image.

0:06:10 Let me see if we've got a higher intent for that other one, the he lock video. Okay, so we don't have that, okay, so I can add the moving image one.

0:06:48 But yeah, if you really want to run the Helac, you could let it finish out the day. But again, if it doesn't get a lead today, I would shut it off.

0:06:55 And then we launch a new ad on Monday. Would be what I would do just because that. And it is so odd that it's not getting.

0:07:09 It's not getting lead. Here, let me just check your targeting real So quick, excuse me if, oh yeah, like statewide or did you like focus on the specific city because I'm trying to figure out geography.

0:07:23 Yeah, I, instead of going statewide, I went after counties in and around the three largest cities in Missouri. Yes. I mean, you got, you have plenty of, there's absolutely plenty of opportunity.

0:07:37 So let's do this. Let's let it finish the day and see if you get a lead because if you if you get a lead today, you'll probably get a lead tomorrow.

0:07:51 So let's just let it run. Let's see if you get a lead. If you do not get a lead by the end of business today, turn the ad off and we'll launch another one on Monday.

0:07:59 Okay. That's unfair. Yeah. So now just real quick for me and everybody else. Yeah. by launching a new ad or what how do we think that would be more successful than what's running?

0:08:14 Yeah, so we want to launch a different one. So what I was going to do is put the we have another heat lock add.

0:08:25 Let me pull it up. That one, if you click underneath it had more, I forget what the number was and that's why I went with it.

0:08:38 But because if we go here, we've got, we have one that's got a moving image, I was just turning it into a higher intent is this one right here.

0:08:50 So it's just two different ads. So I I'd potentially do this he lock and then because it's got the moving image.

0:09:00 Yeah, just to see if it would make, you know, it's and it's a completely different image as well. So that's where, but that's why I would be doing is because it's a completely different image.

0:09:15 So that it would be something that would be a pretty drastic change that could make the difference. So, but this is the ad that we would launch on Monday if this ad doesn't produce a lead for you.

0:09:26 Okay. Yep. But yeah, guys, sometimes this happens totally normal because we have people running this ad that are getting great leads.

0:09:35 So, you know, I'm thinking of somebody in particular that's getting, you know, really good leads through that. So it's just every area is a little different.

0:09:42 So, you know, if we notice that we're not getting leads, all we do is we shut it off and we launch another ad.

0:09:48 But yeah, something like that's totally normal to run into, it does happen sometimes. So, but yeah, that's what we'll do.

0:09:54 So let's let it run today. We'll check it on Monday. Hey, Brandon. Brandon, I caught the end of that. Were you talking about five day he lock?

0:10:03 The five day he lock. So I did turn the old campaign off, turned the new one on and started getting new leads today.

0:10:10 So it did work. That's awesome. Dude, you're the person I was thinking of. So I didn't realize you were on the call.

0:10:17 But yeah, just jumped and I was late. Sorry. Oh, gotcha. Oh good. But yeah, that's the game plan. But a Patrick the go man Usually you are up So maybe about a week or two ago.

0:10:33 I started writing a video ad for the SCR Then I didn't get any leads after December 1st. Okay Up until that point my My cost per lead was like, went down to like maybe $27 or something like that.

0:10:49 And then each day after the first, where I did not get a lead, kind of started creeping back up again.

0:10:55 Maybe that means that it's working harder to find the lead. I don't know. But I finally got one this morning and I'm up at like $36 down a dollar or something from, you know, what it was before I got this last lead.

0:11:09 Is that mean anything? or. Yeah, I know that's totally fine. So the and it's a higher in 10, right? Yeah.

0:11:16 Yeah. So higher in 10 DSCR, the average is between 25 to 35 dollars. So you're actually you're you're still within that range.

0:11:23 So I let that ad keep running. Did it go up though? Did the cost go up doing those five days because it was supposedly working hard as a final lead?

0:11:33 Potentially. Yeah. So as long as your cost per lead is between that like 25 to 35 dollar range. You're still within an acceptable range.

0:11:42 That's why I'm not I'm not too worried about it. But yeah, it could be for various reasons. So that's why the main thing I look at is the cost per lead.

0:11:52 So as long as that cost per lead is still within that average, I'm not worried about it. If your cost per lead was like 45, 50 bucks, then I'd be like, okay, that's like ridiculous.

0:12:00 Let's, you know, let's change it. But as of right now, I don't worry about that. Okay. And why does it go up that high and to begin with, to 45, 50 bucks, it's because no one's responding to it.

0:12:11 Yeah, so on Facebook, essentially, what's happening, guys, is you pay for all the interactions with your ad. You pay every time somebody sees it, you pay every time somebody clicks it.

0:12:22 And the cost per lead is developed once somebody actually opts in. So you're still paying for all of that exposure.

0:12:29 And then as soon as somebody opts in, that's what gives us that cost per lead. So it was, yeah, it was just looking for those leads and you found that there.

0:12:40 Now, if you want to speed up leads, the way you control that is your budget. So if you're within an acceptable cost per lead, the way you speed up leads is just increasing your budget.

0:12:50 So if your cost per lead is less than $10 a day and you want to get two a day, you spend 20 bucks a day, for example.

0:12:55 That's an over simplistic example, but that's a general idea. But yeah, Mitchell sometimes that happens like I've run ads for somebody who didn't get leads for a week But then over the course of a weekend got their entire weeks worth the leads in like two days so sometimes Sometimes you'll just have 

0:13:13 a lol, but then they'll all come in so I look at how many leads am I averaging per day? Not how many leads am I actually getting per day because you still might be over the course of a month You still might be averaging one to two leads a day, which is exactly what we want Obviously, we always want more

0:13:31 in that, but as far as like what's realistic, you want an average one to two lead the day over the course of the Whether that's one the day, or if that's like 10 on Saturday or something.

0:13:40 Exactly, yeah. But that's why we look at the averages to just make sure we're still getting that. But again, the cost per leads, what dictates it for me as long as the cost per lead is still good, we let that thing run.

0:13:53 Okay. Cool. Thanks. Yeah, no problem. And Mitchell, you can check again with me on Pride Wednesday. You know, that way it has a whole other, you know, several days to run and we can take a look at it.

0:14:03 Okay, right on. Awesome. All right. Robert, you're up, man. Robert Pretus. Hi, good afternoon or good morning. I just need for you to take a look at my metrics and see if it's where it needs to be.

0:14:22 Let me. Yeah. Oh, it's very screen. And what I did was that, um, I did, um, a hero's program, um, see here, and it was working fine.

0:14:38 But I, but what I wanted to do was really just, just focus just on VA. So I'm not sure whether or not that's going to work, but maybe you can take a look at it.

0:14:46 I'll, uh, if you want to take control real quick. Yeah. Yeah. Did you run it statewide? I did. Good. It worked really well on everything, but I thought about this morning, I really want to focus just on VA right now, stay wide and see what happens.

0:15:01 But I don't know if that's getting a little too granular. Okay. Now I got you. So let's take a look.

0:15:12 The VA, so the VA one can be hit or miss. That's why I was asking where you're targeting, because what people will do is they'll target military bases with a VA ad and believe it or not, that actually doesn't do as well.

0:15:26 You know, is when you just run it, but no, this is fine, because you haven't, you've only spent seven bucks on it.

0:15:32 Yeah, I just started this morning, but the hero's three all, I mean, I don't know exactly what they should be looking for that makes a lot of sense as to whether or not it's working correctly.

0:15:43 Gotcha. Yeah, so that's a great question. So what I look at, I ignore almost all this data. The only thing I look at is am I getting leads and what's my cost per lead?

0:15:55 Because I just want to know am I getting leads and am I getting them for a good cost. If the answer's yes, I let the ad run.

0:16:01 If the answer's no, that's when I go ahead and make changes. But yeah, this ad is actually doing killer. So the hero's ad, you would just keep that going if you wanted to, but the VA ads so new, you want to just let it, you know, keep it on.

0:16:16 But the main goal, Patrick, or Robert, sorry, is you want to get to that 100 leads. Okay, you want to get to 100 leads as quick as possible.

0:16:26 So that way we can season your pixel. And seasoning the pixel, I don't know why they call it that, but that's just what they call it.

0:16:33 It's how Facebook's algorithm keeps track of things and gets optimized. And we want to get that 200 leads as soon as possible Well, because then we can start making some more granular changes to things.

0:16:46 Okay. As of right now, I mean, the things are looking good. You can even turn that heroes one back on and let it run.

0:16:52 Yeah, I'm thinking about turning it back on again. But just, you know, ahead, sorry, go ahead. You also want to be patient, okay, because I've noticed you're, you know, you've been with us.

0:17:05 It looks like probably a week or two and maybe maybe three. and you've already launched several ads. Typically, we have you do the general ad for 100 leads, but this ad, again, this one's running.

0:17:18 So you could turn this one back on, but this one still could be good. You just gotta be more patient.

0:17:23 You wanna let your ad really go. And long as your cost per leads good, you let it run. Yeah, just so you know, this and this was a mistake.

0:17:33 I didn't mean to run that. So really, the only thing that I initially did was the heroes And then they got you.

0:17:40 Yeah, so I'm gonna go ahead and turn this back on again. Okay, cool. And again If you want to keep the veteran one going, you can because it's so new.

0:17:48 Yeah, we don't know if it's gonna work yet or not Okay, thank you. Oh, awesome, man. Good questions All right, Brian you are up.

0:17:59 How can I help you Brian? Brandon, how are you? Good, man. How are you doing? Good. I already passed the Yeah, at least for the regular one.

0:18:08 And I rejoined a plus. Can you help me to set up the DSL on for the video ad? I want to do it now.

0:18:14 Oh, gosh, yeah, share your screen for me real quick. All right. So DSCR video ad is what you want? Yes.

0:18:23 Very cool. Man, that's awesome. That you signed up for plus, welcome. Yes, I can't wait. Thanks for bringing that up, Brian.

0:18:34 I didn't know we can actually do a video ads. I appreciate that question. Yeah, the so plus plus members get access to our video ads library.

0:18:46 So anybody upgrades to plus you get access to a whole other library that's filled with video ads. Yes. Yes. Okay.

0:18:59 All right. Now, I cannot request control. Are you on like an iPad or a Chromebook or? I'm going to crawl.

0:19:07 Okay. So that's probably why. So what you're going to do is on the left, you're going to go to sites.

0:19:19 Let's scroll up a little. And actually, all, yeah, scroll, keep going, all right. Mitchell, I don't know. Jason, I don't know if you saw that in a chat.

0:19:36 Mitchell, that's crazy. All right. So sites, so click DSCR. What was that in the chat? I missed it. Um, he, he said the DSCR video, I had got a $1.6 million cash out re-fi.

0:19:50 I love it. That's so wild, dude. Um, all right. So, um, oh, okay. So we have to set this up here.

0:19:58 So, um, you know, your testimonial. That's awesome. Um, okay. So we do need to set this up. Well, here's what I'm going to have you do, Brian.

0:20:11 Can you stick around? Because this is going to take a little bit of setup. Can you stick around after and I'll help you set it up?

0:20:22 Oh, we do. Sorry about that, Brian. I just, it is going to Oh, no, wait, I don't want it. Yeah, I got it.

0:20:26 Yeah, it's going to be a All right, just don't let me forget, man, if I'm like signing off and saying bye, just be like, Brian, or Brian, don't forget.

0:20:33 Like, you know what, I'll be like, OK, cool. Awesome. Thank you for being willing, dude. All right, Sean, Jaredi. I'm going to talk to you general.

0:20:47 I'm almost at the 100. It's probably going to be a video and or higher in 10 next week. Are the videos all higher in 10?

0:20:59 So if I am in the plus, what I'd be better off running the videos versus a higher 10, and I'm trying to figure out, should I run one hand at a time or maybe two or three kind of what's been performing well based on what you see and maybe like geography if I should go statewide or focus on cities I am

0:21:20 in Nevada. Got you. Go ahead and share your screen with me real quick. Are you in Northern or Southern Nevada?

0:21:34 And I do apologize for on my end. It was kind of cutting out a little bit. We'll just repeat it one more time.

0:21:43 So sorry, I just ordered to do my phone today. So I found out that this one's not working too well.

0:21:48 But yeah, I'm just getting close to running a, you know, my first video or higher intent and just get your general input on if I should run like ads or not.

0:22:02 Yeah, should I run one or two ads at a time should I just run the focus on the video and as far as geography should I go like statewide or should I focus on specific cities?

0:22:15 Yeah, that's a really good question. So because you're on plus, you definitely want to launch a video ad. And the way you find those is in ad management, when you go to launch a campaign, there is a folder called lead hackers, or it's called plus members.

0:22:34 So plus members. And then you'll see the video ads here. So all these are higher intent. So you just pick whichever one you want to run.

0:22:44 And then you would just launch the ad like normal. Now, as far as where to target, you can absolutely target by cities or counties if you want to.

0:22:53 You can't do zip codes because of the Fair Housing Act. But yeah, you can definitely do cities or counties if you'd like.

0:23:00 Now, if you're doing the video ad for the first time, I'd run it statewide. And you know, let it run for about 50 leads and see what kind of conversations you're having.

0:23:10 and then based on that you know you could change to cities or counties but yeah there's some flexibility there so that so as far as your question about the video ad definitely run that as far as where to target we just covered that now the multiple ads that is entirely dependent on your budget so you

0:23:33 don't want to run an ad with a small budget so if you're gonna run multiple ads you want to make sure that each ad at least has 15 bucks, 15 to $20 per ad.

0:23:47 So you're still spending a minimum of 35 a day. But what you don't want to have happen is that you're running an ad at 35 a day and another one at $5 a day.

0:23:56 You want to make sure they have a healthy budget. So you can run multiple ads as long as the budget's good on both of them.

0:24:03 And as long as it's not the exact same ad targeting the exact same area. So a question about that. Two different worlds, same area would be okay, as long as the budget's there.

0:24:19 Okay. And then could you click on that last tab, the ads manager? I noticed that you, you, sorry, the last tab in the, in the browser, Facebook, yeah, manager, can you just show me how and you did that earlier to see geographic region?

0:24:36 Oh yeah, yeah. So what you could do is you just select or sorry, we want to go to campaign. So at the campaign level, you're just going to select your campaign and then you're going to click ad set and then this is what you want to look at.

0:24:51 You just click edit on here. So the ad set, that's where you set all the targeting inside of Facebook. So then you just scroll down to tell you find it right there.

0:25:03 So California Nevada. Thank you. Much appreciated. Yeah no problem in. But does that give you some clarity on on kind of what to do with your ad strategy?

0:25:15 Yeah for sure and I mean do you recommend one video or another or just do they all perform pretty well depending on I'm like the type of program I'm going after.

0:25:28 Exactly. So I would just pick the one that you want to, the types of leads you want to get and run that one.

0:25:33 Cool. Thank you, Sean. Part of what your question was, I'm county specific in California, which is 99% of my business.

0:25:43 I'm in Nevada too, but we're not even licensed in Nevada, but I will be happy to share with you county stats.

0:25:51 I mostly go after the counties that have the best qualified buyers, not necessarily the highest loan amounts, but there are definitely counties that perform way better in California than anything we have here in Nevada.

0:26:06 Thank you Jason, how, where did you get the list? I'm sorry. Yeah, wait, wait, wait, wait, where you get the list about the stack, at least county.

0:26:14 I know Willie is on the call here with me. I used to be one of Zillow Connect. Zillow Connect is the Zillow long-form lead where they sell anymore.

0:26:31 They now send all of those to Zillow on loan, but I was one of Zillow Connect's, I was their top half of 1% conversion lender nationwide, but I would get the stats updated from them every single month on average FICA score, average on amount, average down payment, and there are certain counties that 

0:26:52 I thought would perform really well, like San Jose, not at all. Nobody can afford to live in San Jose. Anyone who's looking at properties online, we just had the highest percentage of people that literally had no down payment that could not afford to be there.

0:27:08 San Diego is the exact opposite. People that moved to San Diego are better qualified people. So it's just about like how do you convert people that are actually able to fund that can actually afford to buy where they're looking and keeping track of people who are living in a place that they literally

0:27:29 just cannot afford. That's it. I see. Thank you. Yes, I'm good advice. Thanks, Brian. Jason, you're up. So Willie and I have a couple questions chime in here Willie you're on mute still so a couple things he's got a couple questions that are not the same ones that I had but we did have some questions

0:27:54 about the lead form. I guess when we recreated the HELOC ad a couple of days ago, it's performing now, but we also had some questions about the surveys, and I think what we're trying to hone in on is on the HELOC specifically for me, if we can start, is there a way that we can require people to put their

0:28:21 data birth and property address and gross household income, and basically their contact information we already have, but that's basically the entire five-day HELOC application is basically property address, data birth, email address, phone number, gross household income, that's all we need to run a five-day

0:28:46 HELOC and we can just to crash those. Yeah, so if you run long form, you can. If you're running the higher and 10 or short form, you can't because of the Fair Housing Act.

0:28:57 So, but yeah, if you run straight to the funnel, so you run long form, you can ask those types of questions.

0:29:06 Okay. Yep. I'm gonna play with that, Willie, because I know he's listening. I'm gonna play with that for maybe another to compare the current HELOC campaign that we've got, which we are getting a lower volume, understandably, from our general campaign, we are getting a much higher volume from the general

0:29:27 campaign, which is great. That's our primary initiative, but the HELOC is my personal primary initiative. So let me show you real quick in the help center.

0:29:37 If you watch how to launch long form, Let's see. Launch long form. This will walk you through what you need to change, but essentially you're you're going through the same process.

0:29:51 The only thing you change is when you're launching an ad. Let's see. Did you go to articles? Oh, in the top right, I just typed the word long form.

0:30:17 Yeah. Yeah. I did too. And I'm just looking at the options that are shown up down below. Yeah, help center and then long form how to launch an ad I see well they how to launch an ad is that's the basic ad you want to do launch a long form ad so I'll put this link in the chat.

0:30:42 Let's see. Long form in my experience is the holy grail of all lead sources, because people that commit to filling out that much information, they're serious.

0:30:58 And I think that's the one thing about lead gen, so it's tough, is how can you avoid tire figures? Yeah, and it's a balancing act too, because not everybody can afford long form leads.

0:31:14 And so there's this balancing act of, one reason we have short form is the leads are cheap. When you go to higher intent, it's like a middle ground, because we're asking more questions to increase that intent, but the cost per lead still stays pretty low.

0:31:29 So when you go look and form that cost per lead really does start to go up rightfully so, but yeah, you're 100% right long form is the Holy Grail.

0:31:38 Yeah, you know, so they're exclusive to which is why they're so valuable. They're what they're exclusive to and that's the that's the one thing when I'm comparing Zillow connect long form leads are only ever sold what they were only ever sold to one lender.

0:31:58 But when I talk to realtor friends of mine that are Zillow premiere agents and things like that, their their gripe is very legitimate.

0:32:09 They're like, yeah, every time I try to call a new Zillow lead, they've already been called by 50 other realtors.

0:32:15 I'm like, yeah, because it's not an exclusive lead. That's the difference between Zillow connect because you can't buy that as a realtor unless you have a lending license.

0:32:25 You'd have to to be connected to a lender. So it was, it was a great program, but it's not available anymore.

0:32:31 So now we're actually getting, I would say pretty good success with lead hackers. I mean, I love that in through.

0:32:39 We're, we're, we're cranking. We were cranking my second day here. I didn't even know how to get into our systems and we already had business in the pipeline.

0:32:47 So, man, I love that. That is so cool. So now, guys, full disclosure, Jason, all he does is work with generating leads online.

0:33:03 He doesn't do referrals. He doesn't doing that stuff. So like, there is a skill set here that there's always that skills gap guys.

0:33:11 So when you hear stuff like this, the consistent thread that like the commonality, I notice from people like Jason say stuff like this is a skills thing.

0:33:22 So there there is an absolute skill with working with online leads that's different from referrals that's different from, you know, all these other things.

0:33:33 You have to develop that skill set, which is why we put those, we have your week one training. It's why we have our, it's why Alex and I tell you guys the things that we do, like we don't just make this stuff up.

0:33:45 You have to learn how to do it because I promise you learn how to handle online leads like game over, game over.

0:33:52 It's a different, it's a different process and I teach people from day one. I'm going to teach you the skills transfer process first.

0:34:00 This is how we learn a new process. Then here's the sales process. Sales process, there's going to be fallout. There's going to be people that don't qualify.

0:34:08 Willie and I were just talking about this half an hour ago. We're going to have more people that don't qualify and that's okay.

0:34:14 that's just know your numbers. It's just part of the numbers game. That's it. Just get more at that. The more at that you have, the more deals you're going to close.

0:34:23 Willie's got a completely different skill set that I'm learning from him every day. Every day, he's teaching me stuff that is outside of my scope.

0:34:32 I've been in this business for 30 years. I've never been in a real estate did office once in my career, ever.

0:34:37 I will not do it. And I lost my train of thought. There's something that you said. Oh, so based on that, that's why we tell you guys, like when Alex and I hear all the lead quality or this and we go and looking, you guys have only generated like 10 leads, 20 leads, even 50 leads.

0:35:04 We're like guys, like that's not enough. You have to have enough at bats, you have to have enough leads. And the biggest factor in this is you guys are getting the shaft with the Fair Housing Act.

0:35:16 Okay, I think we can all agree on that. The Fair Housing Act sucks. You're talking about red lighting? We all know why it's there, I don't care, it sucks.

0:35:25 And when it came out, as markers, we were infuriated, infuriated because for you guys used to pay people like us to target people on Facebook when we can target by income, we can say, hey, we want the top 10% money earners in America.

0:35:42 We only want to target these zip codes. They freaking screwed us when they came out with that stuff. So the game is different now, it's just different and the sooner y'all can Understand that The sooner you guys will be effective with online leads because guys you can't generate Like 50 or 100 leads 

0:36:07 and be like this isn't working. It's just doesn't work like that because guess what guys if we can't target by income Blown amount credit score zip code.

0:36:16 What options do you have? What levers are left to pull? There's only a couple and we pull them here, but this is where why lead hackers is so dang important, guys.

0:36:27 We do things the way we do it because if you go pay a lead generation agency, $3,000, $4,000 a month to generate leads, guess what, they're the exact same leads because of the Fair Housing Act, period.

0:36:39 We don't make this stuff up. So here you get your leads at wholesale cost because you're generating them yourself. And so something else Alex now will hear is like, man, I can't afford lead hackers is like guys it's 300 freaking dollars a month like the alternative Is paying a lead generation company

0:36:57 Thousands of dollars a month. That's the alternative for the same leads. So here There is that slight learning curve. You got to launch your ads, you know, and attend these calls and learn this stuff but We have you guys launch them in a couple clicks you guys don't have to be you know ad experts to 

0:37:15 launch your ads So, you guys will hear Alex and I talk about this until we're blue in the face, because we still, the biggest problem we have in lead hackers is helping our community understand the Fair Housing Act.

0:37:31 What's really interesting, and I promise I'm gonna get to questions, what's really interesting is, like Alex actually will hop on cancellation calls.

0:37:39 Alex does it, our guy Frank does it, Kelsey does it, Eric does it. They'll hop on calls when somebody's canceling.

0:37:45 they'll tell us things that literally involve, we can tell that they don't understand the Fair Housing Act and we'll actually pull it up on Google and we'll look it up and show them, hey, here's the Fair Housing Act, wherever you go, the leads are gonna be the same and I kid you not, light bulbs go off

0:38:02 and they're like, oh, oh dang, like, that's true. Like, so even the people that cancel lead hackers, we save a lot of those deals because we're just helping them understand, and guys, lead hackers exist because the Fair Housing Act sucks.

0:38:17 And you know what I mean? That's why we used to charge four to six K a month to run ads for you guys.

0:38:24 We used to be that agency. And when the Fair Housing Act came and every the market shifted, I mean, guys, talk about a dead agency model.

0:38:33 Like that just doesn't work now. So yeah, guys, I hope you take to heart this stuff because it's what's gonna be the difference between you succeeding in lead hackers and you quitting, okay?

0:38:46 Because we do have people that quit. We have people that canceled, like shocker, you know, we're like any other company.

0:38:52 We don't keep 100% of everybody. But the pattern is number one, they're not doing things we're telling them. And number two, they don't fundamentally understand what the Fair Housing Act means for lead generation.

0:39:03 And they still live in fantasy world of lead generation of old, you know, the way it used to be. And it's just not that way anymore.

0:39:10 So there was a there was an article Brandon started to rub the article of house and wire years ago about a lender and the Hamptons and they got fine for red line.

0:39:21 Just because there's only a very specific demographic of people who are buying in the Hamptons. And even though they were 100% legit, they still got fine for redlining because all their clients were one specific demographic.

0:39:36 That's so stupid. See, that's so stupid. Like, this is me off just hearing about it, so cool. Well, guys, I don't mean we can move on.

0:39:46 We can help everybody on the call. But, guys, please for the love of your futurism loan officer, understand the Fair Housing Act, and understand that Alex and I are not making stuff up, you know, and is it more grindy these days?

0:40:02 Yeah. Yeah, like guys, full transparency. It sucks as a loan officer for lead generation. And it doesn't matter if it's direct mail, Google, Facebook, YouTube, TikTok.

0:40:13 I don't care where you get your leads from. The Fair Housing Act exists everywhere. See, so yeah, just do what we tell you guys, because here's the good news.

0:40:25 We arm you with this knowledge so you can then operate in a way that's congruent with the truth. Meaning, you have to just go through a lot of leads to find the good ones.

0:40:37 What advertising does is it shortcuts that because you don't have to go look for these leads. They're coming to you, but you still have to be a sales professional.

0:40:45 You still have to work those leads. And guys, Alex and I are sales. Sales guys, like we've been in sales our whole dang careers.

0:40:52 So this is not new to us. We know what it's like to be in the trenches, grinding and doing sales and follow-up and appointments and people know showing and people not being qualified.

0:41:03 We have been there. We have done that. I did it in insurance and recruiting and solar. So I did it in a few different industries.

0:41:12 And it's just the way it is. Like you guys have to get used to that. But once you do the good news is it's in your control.

0:41:18 It's in your control because at that point what Jason said is true. It is a numbers game. You just crank it.

0:41:23 You just crank it out and it works though, guys. It works though. Okay, you just have to work it. All right, so now that we've crushed that to death and We'll probably do it again on Monday and Wednesday and Friday and then the next Monday and Wednesday and Friday Let's let's go on And actually real 

0:41:44 quick before I get to you Steve. I'm just gonna point out if you guys haven't yet in The help center so over here on the left click help center.

0:41:52 You are required It's like like we were required at lead hackers. You have your core training week one watch week one if you guys haven't yet Watch with your week one training.

0:42:04 It's super short watch it and Because it helps especially this one here road map to success the first video you watch in lead hackers is all about Hey the fair housing act.

0:42:16 This is this is what it is Here's why lead hackers. Here's how this works now like lead generation, okay? It walks through, you know, these philosophies, and then this is just like how to actually do the thing, but please watch the training and don't ignore the stuff that Alex and I teach you guys and

0:42:34 hop on these calls because this is how you learn more about this type of stuff. You have people like Jason, you have people, you know, like Scott Celts, you have a lot of people in the community that contribute who've been doing this a long, dang time.

0:42:48 All right, Steve Hines, you are up my friend. Hey, how's it going? Good, man. So I thought long and higher intent were the same, but maybe they're not.

0:43:00 They're not. So we have, we'll call them three tiers of ads. So you have the general ones which are just short form, like short form, name number email, and that's it.

0:43:11 So it's the ad, name number email, that's it. it. We have higher intent, which is name number email, plus one to three questions.

0:43:20 Nothing crazy, just a couple more questions. And then we have high, high or long form, which is a straight up long form, where we ask them all the questions.

0:43:29 And the more questions you ask, the more expensive the leads get, okay, rightfully so, because the harder you make it to become lead, the less people are going to become a lead, but they're usually better.

0:43:46 How does that sound? Like, does that make sense? Yeah, yeah, yeah. So, yeah, I think I went directly to the landing page, so I think that's a long form, right?

0:43:56 Well, it depends on how you set it up, man, because you still put the landing page in every single ad.

0:44:02 I'll show you what makes it a long form, and this will help drive the point home because you're asking really good questions and it's important to understand.

0:44:11 So I'm gonna go to your account. So I can actually, oh, what's the name on your account? Steve Hines, H-E-I-N-Z.

0:44:22 Okay, we have your full name on there. Yeah, it could be Stephen. Yeah, all right, so if we go to launch an ad, and this is all in the help library guys, how to launch a long form, but when we go to launch one, you're still launching it like like you normally would.

0:44:41 Okay, so it doesn't matter what we pick. We just for the example, we put our funnel there. Okay, the same funnel used for short form.

0:44:48 Okay, we put the same one. What changes is this your campaign type, lead form is like the short form. It's just a basic, basic lead form landing page is what makes it well selected.

0:45:01 Okay, that is. So yeah, so you went straight to long form. Now knowing that, as long as your cost per leads good, I don't know if I would change anything, but let's check that.

0:45:11 Well, I need to change the geography. I was too constrictive with my geography. Okay. I just put that one out there.

0:45:20 It's the bottom one. But my geography, I want to, I just selected the northeast part of Atlanta and I should just, I think I'm just going to go with the whole Atlanta.

0:45:33 Well, I, so I'm a huge believer if it ain't broke, don't fix it. You have three leads so far for the cost of like a short to, to higher intent.

0:45:45 I would let this one run because your cost for leads actually really gain good. Really? Okay. So my thoughts for late on the heat lock.

0:45:52 He lock on a 95, which is still great. Still great. Because he lock and DSCRs, they're both around $25 to $35 a lead when you go to the to run the he locks So I wouldn't touch Oh, and you have this he lock.

0:46:08 Yeah, if it ain't broke, don't fix it. Let it let it run Guys, this goes back to the numbers game.

0:46:17 I as long as my cost per lead is good Before I decide if an ad is working or not I want to get to like 50 leads because I have to have enough conversations with leads to determine oh I'm actually getting better leads or I'm not because if you have Let's say 20 leads and you only talk to two of them Guess

0:46:37 what you don't know if the ads got like if the leads are getting better or not. That's just not enough people So Every time you guys launch a new ad numbers numbers numbers numbers You just you have to talk to you have to talk to more people So get these ads to 50 leads, have enough conversations, and

0:46:56 then you can decide, okay, you know what? I've talked to like 15 of these people. Here's the pattern I'm noticing and the pattern's either gonna be good like it's gonna trend up or it's gonna trend down Now as far as proper expectations guys because it's all about managing expectations When we go from

0:47:13 let's say short form to long form what's Because what's not changing is the Fair Housing Act, okay? So whoever clicks on the ad is still who clicks on the ad.

0:47:23 We cannot target by income, loan amount or credit score. So when it's increasing quality, or it's increasing intent, it's increasing intent and quality in these ways, you're going to have more people answer the phone, more people show up to scheduled calls, so you're going to have way more conversations

0:47:44 . But whoever clicks on the ad is still who clicks on the ad because of the Fair Housing Act. So just because you're running long form doesn't all of a sudden mean all your leads have good credit.

0:47:53 That's not what that means at all. And it doesn't mean income, what it means is the intent is way higher.

0:48:00 So instead of talking to like one out of every like 10 to 20, you're going to talk to like seven to eight out of 10, at least at the pattern I've noticed, people that run long form.

0:48:11 There's having way more conversations. So you're able to find those good leads way faster. Okay. So what I don't want you guys to think is like, oh, I'm running long form all of a sudden, I'm going to get unicorn leads.

0:48:23 That's not that's not reality. But what is happening is the intense way higher. So you're just going to talk to way more because imagine, imagine calling a list of leads and you're getting most of them answering the phone.

0:48:35 You know what I mean? Like that's the difference is is these people took the time. They filled this thing out.

0:48:41 They want to talk to you. They want to talk to you very like very seriously about this stuff. But guys, the Fair Housing Act is still real.

0:48:49 And don't let anybody trick you otherwise. If someone's telling you like, oh, man, we're going to fill out this form and they're all suddenly going to be qualified.

0:48:56 It's like, guys, BS, BS because of the Fair Housing Act. But it does it does make it makes things go smoother because you can talk to more people.

0:49:07 If I have the budget, I'm running long form because I want to have more conversations more quickly. But in the beginning, guys, remember, if you're new, just follow what we've taught you because we've got to get to that 100 leads ASAP to optimize things.

0:49:23 But after you get to 100 leads, we can run long form. We can run higher intent. We can target cities if we want.

0:49:30 That's a huge feedback for me, Brandon, that's absolutely most important thing I've heard you say ever. Be specific. What, which part?

0:49:41 Well, just to be county specific and doing long form in addition to our general campaigns in the Kiwak campaign. I mean, I'll talk to Willie about this because ultimately he's the decision maker here.

0:49:55 but I guess one of the things, and I'll cover this on a future call, we don't need to get into it now, but as we're adding more users, will these got questions that I don't know the answer to and I'm not 100% sure, so hopefully you can chime in and ask some of his questions that I don't really understand

0:50:14 . But the long form thing for me personally, I mean, that would be something I would independently do completely on my own as I have in the past with Zillow connect because we didn't share those leads with the entire company they were 100% Yeah, yeah, and that's one of the that's one of the beauties 

0:50:32 of all of these by the way every single lead you generate lead hackers is yours. Now, and we can't control humans, so like if they're clicking on your ad, they're probably clicking on other people's ads to get a home.

0:50:42 But the ones that you generate, you're the one, like as lead hackers, we're not in the back end like reselling leads or anything because it's illegal for one, but yeah, they're all leads.

0:50:55 But yeah, hopefully this is a helpful conversation for you guys because understanding this at a fundamental level will change the game for you.

0:51:04 I promise you. because then you'll have proper expectations and you're not going to be like, you know, you're not going to be so concerned when you're talking to these leads that have that are like poor and want a home for 60 grand.

0:51:15 You know, it's like, how do you, like, it's like a shocker that they even have a cell phone. Guys, that happens.

0:51:20 Like, you get leads like that and it's not because of us. It's because of the Fair Housing Act. Anyway, cool.

0:51:27 So, I had one more question. Yeah, real quick. Can you change the geography of an ad or do you just have is to end it and create a whole new ad yet to keep it very simple.

0:51:39 I just turned it off launching a new one and and just launch it with the geography you want. If you guys are more advanced in your comfortable on Facebook, you can technically edit it there.

0:51:48 I just wouldn't. I would just turn it off launching a new one. Okay. And again, if it ain't broke, don't fix it.

0:51:53 Like if I was you, I wouldn't change anything. Okay. Got it. All right. Thank you, man. Yeah, no problem. Now, Jason, I did forget about Willie, and I know you were ahead of who's in line right now.

0:52:08 Willie, what questions do you have? And if you're here, you can just unmute yourself and ask where you're at. Yeah, thanks, appreciate it.

0:52:16 I'll be quick. Hey, I wanted to find out what your opinion was. You know, once a pixel's been seasoned and we're heading now, we want to target it more.

0:52:25 or what's your top three recommendations for targeting to start to narrow that down? Yeah, so this is where we're getting into the levers you can pull because we've already talked about all the negative crap.

0:52:37 What is the positive? What are the levers you can pull? So lever number one is the ad images and the ad copy, which obviously in lead hackers we take care of because we're able to speak to the audience we want.

0:52:52 So that's one lever, we're already pulling that. But, lever number two is the actual targeting. So you can't do zip codes, but you can do cities, you can do counties, and you can't do states.

0:53:04 So you would just, as far as targeting, you would just, you'd be selecting cities and or counties that are more likely to have the lead that you want.

0:53:16 Obviously, you know, because if I target Compton, I'm going to have crappier leads and if I target like Valencia, California or Santa Clarita or, you know, Malibu.

0:53:27 Now there's broke people everywhere and they're weirdos everywhere. Yeah. And get away from those. But the goal is to minimize how often you're getting leads like that.

0:53:36 And so those are the other levers you can pull is cities, counties. I mean, dude, that honestly, that's pretty much that's what you get.

0:53:47 And And I know Eric and I, like, we're talking about some, because we're always trying to think of like, hey, what kind of ads could we put in a library?

0:53:59 To just, we're always looking to optimize, you know, make things better. So, you know, we'll be coming out with some ads over the next couple of months that, you know, that we're just gonna see, you know, we're always trying to optimize.

0:54:12 I'll just leave it at that. But yeah, you get, I'm telling you guys, you guys, Just so you know, if you're like a financial advisor, you can target the top 10% money earners in these zip codes.

0:54:22 But as mortgage officers and real estate agencies, you just can't do that. So, but yeah, those are the levers. So, and Jason had some good strategy on that.

0:54:31 So, I would defer to Jason's judgment as far as where to target, but that's how you do that. Well, that's a great point, Brandon, because one of our primary targets is wealth advisor.

0:54:41 Because that's one of the biggest sources of referrals for lenders is not realtors, it's wealth advisors, it's CPAs, it's real estate, it's insurance agents, it's all those people.

0:54:57 So if you guys just look up 24-7 mindset, that's everything that's taught in 24-7 mindset in the Sixth-Ling Highway Academy.

0:55:06 Very cool. And is there a way, this is the last question, quick? And when we get the new lead notification, is there any way to turn on the campaign and source where that would populate?

0:55:19 Sad again. On our new lead. So if we have multiple leads go, excuse me, multiple ads going out, is there a way when it new lead notification comes into our email?

0:55:29 It has the campaign and source, but they're blank. Is there a way to get that to populate? So I know which one that's coming through because we kind of have a priority of which ones need to be We jumped on immediately versus what it might, be it not be as time-sensitive, and there's no way for us to 

0:55:45 just look real quick when it pops in to see that. Yeah, so we are working on that. It actually used to say that, and then one of our developers made an update that changed that.

0:55:54 So we are working on fixing that. So yeah, that will be coming soon in the platform you can filter by tags, so you can see like, hey, this one's tagged DSCR.

0:56:09 This one's tagged this. But yeah, we're working on that. Okay. Cool. Thank you. No problem. All right. Is it Mariana?

0:56:16 This is Maruina. Yes. I'm Brandon. I'm on my reporting now. Facebook ads. Wait and see what that ad I'm writing right now.

0:56:27 Okay. So go to, so here I'm going to share my screen real quick. So what you would do is you go to reporting and then you click Facebook ad report up here.

0:56:39 And this will show you, yeah, so that'll show you which ads you're running. And it says, and one, two, three, four, how I can see how the ad looks like.

0:56:50 Here, can you, here, share your screen with me, because you might be in a different spot. Yes. Okay, we've seen Facebook ads reporting and this isn't ads, but how I can determine like where people react more, maybe I can to know to know if this ad won't complete.

0:57:14 Oh, yes. So what is that? Yep, I'm totally with you on that. So if you're wanting to turn some ads on and off.

0:57:22 So number one, what I am noticing here is obviously these two are winning so these two I would turn off.

0:57:30 The way you do that is you can go to add management. And then if we go to metrics here, this will show us the ads.

0:57:44 So here we can see this is one of them that's in what I would refer to as a losing ad and this one's a losing ad.

0:57:50 So you just flip these switches here. I see. But how the, um, like, how it looks like for people where you can see the end exactly what it says.

0:58:00 Oh, gotcha. Okay. So in ad management. You're going to click here. And then here. Okay. So we're going to click those arrows and arrows.

0:58:10 And then we can see that. And you can click preview or edit. And you'll be able to see, like if we click preview, you'll see exactly what it looks like.

0:58:20 I'll see, I'm just okay, and I'm getting close to how the leads right now, what's the next step? I would need to watch the video and do a long term leads by myself, right?

0:58:33 Yeah, so what would be next is definitely launching the long form, or sorry, long form or higher intent, And the best way to do that is, yeah, in the help center, you can go to how to launch an ad here and you just launch that you'd follow this exactly the only differences you would do higher intent 

0:58:53 instead of the general campaign. Outside of that, it's exactly the same. And client intent is going to have a longer form.

0:59:03 Exactly. Yeah. So we're asking for their name number and email and we're asking for just a few other pieces of information.

0:59:09 Still complying with the Fair Housing Act. But for example, this one here, first time home buyer slash renter, what we're asking is how much are you paying in rent?

0:59:18 And when is your lease up? Are the two questions we ask here? If it's like a DSCR, we're letting them know like, hey, our program requires at least this much credit.

0:59:30 Do you have that? because DSCR is a little different than other housing ads, but yeah. Getting changed the questions and off my own?

0:59:38 I wouldn't because of the Fair Housing Act. We've noticed that most people that do that, their campaigns get flagged and fail, so I would not do that.

0:59:47 Because something that's important to understand, guys, is it's all about the intent. It actually, believe it or not, it actually does not matter what you're asking on these forms.

0:59:58 What matters is they're taking more time and filling out more information to become a lead thus higher intent. And I'm not that that comes straight from Eric who's our advanced coach and is a loan officer.

1:00:11 He doesn't even care what questions are on there. He just cares that they're asking or they're answering more questions. So I would not worry about adding additional questions to that.

1:00:20 I would leave it as is and just let it run. And lastly, broker, if I need to connect loan officers to be in use of that, how do I do that?

1:00:33 It was, clarify that to me again, so you have a team of loan officers. If I want to, yes, connect additional, for example, seven laws for going to help their individual programs.

1:00:44 All of them will need to have a lead hacker's account separately, or I can just add a sub account for each of them.

1:00:50 Yes, that's a good question. So are they going to be paying for the ads? Are you going to be paying for the ads and then just round robin leads?

1:00:58 I am going to bang for them and do it all the time. OK, so what you would do is on the starter account, you can have up to two users.

1:01:11 If you want more, you would upgrade to plus, which allows you to add more users. So email support at leadhackers.io and let them know you want to add more users and they can take care of that for you.

1:01:26 I see. Just. Okay. I don't have any more questions. Thank you so much. Yeah. No problem. All right. I'm here.

1:01:35 You're up. Hey Brandon. Good morning. Hey. Quick question for you. I'm going to share my screen with you. So we have.

1:01:42 We've got four over brand new. Obviously, you know that. Yeah, we've got four leads come into meta, I can see them through the lead center, but they're not populating into my dashboard.

1:01:54 Yeah, let me take a look. All right, let's check contacts.

1:02:22 Oh dang, okay. So first thing I'm going to check is your to see if you've mapped your Facebook form. Okay, so that's mapped, so that's good.

1:02:38 So if they're not coming in, let's So there's a, let's see, Facebook, the testing tool. There we go.

1:03:17 Alright, so is it, it's this picture? No, it's the second one. Second one. Okay. The connector adds launcher. Okay, so we're going to check this.

1:03:33 Let's see if that came through. Now guys, the training officially ended three minutes ago. So I'm only going to help the hands that are up.

1:03:53 And I believe Brian, I'm launching an ad for you, right? Yes. Yeah. let's see. And, guys, Jason dropped his email there for a resource.

1:04:06 I'm just making sure I got everybody out here. Why you chose lead hackers? Cool. I think I think that's Okay, all right, okay, so that lead did come through.

1:04:24 So what I'm gonna do is, let's see, when did that, when did this one come in? So that was December 5th and December 5th.

1:04:43 So what I'm gonna do is I'm just gonna sync up. So if I click here, sync leads, confirm, so that should add those missing leads here and it should add them moving forward.

1:05:07 If you notice this still happening, yeah, cool. So it just pulled those in. If you notice this continue to happen, hop on the one of support calls next week, and then we'll be able to help you because there's if it's still happening there's something else we can do but that should be enough that should

1:05:29 that should solve it right there. Okay, so you think it's good to go now they should start populating again. Yes, sir.

1:05:36 Okay, great man. Thank you so much. I'm going to disconnect from the call. I appreciate you for doing that on this call.

1:05:41 No problem, man. Thank you for being patient. You're brother. All right. Brian, let's go ahead and set that thing up.

1:05:48 And guys, you're fine to hang out. I'm not going to take additional questions, but you're fine to hang out and watch us do stuff in case you want to learn something.

1:05:56 But Brian, go ahead and share your screen. And one thing Mitchell said in the chat is, I can tell you I didn't get my first lead under contract until like three months in, so yeah, I can take some time.

1:06:21 And I closed that one plus two others, two more fell out in months three to six. But those three earned me 24K in commissions.

1:06:30 It goes back to just the process, guys, like even before you sign up with us, like before you even give us your money, we literally tell you guys, hey, you're just going to take at least three months to really get things, you know, up and run in, which is why marketing agencies do three month contracts

1:06:45 . It just takes time to get things up and run in. And you have to put them to work too. That's the grindy part about being in sales is you don't see the fruits until after you've been nurturing your pipeline for a little bit of time.

1:06:59 It's not always that way. Some people close deal sooner, but that is normal, like totally normal. So it's so important you guys understand, you know, you get leads and you just got to work that pipeline, you got to work it consistently over time and then it'll it'll start bearing fruit.

1:07:14 The good news is it's not always like that because once you've been nurturing your pipeline for six months to a year, it becomes very regular start clothes and deals, but you have to get over that hump to get that momentum.

1:07:25 All right, so we're launching the heat lock, right? Was that the one? Brian, right? I know this year. Oh, DSCR.

1:07:35 Okay. And actually, I just realized I can I can launch it from my end. Yeah. In that way. Yeah. So I can click, click around.

1:07:44 Brian, what's the name on your account. You try Joanne, J-O-A-A-N-N? This is right here. See that? Joanne, J-O-A-N-N. Okay. Which one?

1:08:10 The second one. Ton? Yes, Ton. Man, I love all of all those questions though. These calls, I'll tell you what, man.

1:08:20 They've been, we We do tend to have good strategy calls, but there are just some calls that just good comments from the community.

1:08:31 I'm going to post the recording of this in the help area because this call was awesome because you guys just had the coolest questions.

1:08:41 All right, so here's what we do. When launching the DSCR, the first thing we need to do is set up the funnel because we You can see here there is no link, seven settings and domain and we're going to add that and then we also need to add the pixel code, which you don't have to go back into Facebook to

1:09:04 do that guys. We're just going to grab it from the OG funnel. And then we need to put what's called, we call it the event code on one of the pages, so that we can find in the help center, pixel event code to funnel.

1:09:45 Like guys, even I use our help library just so you know, it's not just for you guys. The stuff we put in here is good information.

1:09:58 And so, so especially what we're doing is this is the code that lets Facebook know you got a lead. Yep.

1:10:06 So that's our putting that in there. And we like to track if they schedule appointments too. So that's why we're going to put another one in there.

1:10:18 And guys, I don't expect it to remember any of the stuff. It's all in the help library. Or not rescheduled.

1:10:24 I I need to do this next week, but this part right here is in that video that you clicked on.

1:10:30 Yeah, so yeah, in the help library, it's add pixel event code to funnel pages. So you can just look for pixel just pixel and then you know, you just do that awesome.

1:10:42 Yeah, no problem And obviously if you get stuck hop on a hop on a Kong will help you sort it out Okay, let's see All right, so now now we're set up so now we can grab our link And now we can go launch that ad and I can't remember um you're Are you a plus member?

1:11:03 Yes, I am. Okay, that's what I thought. All right, so we're doing that video ad. So long. Oh, thanks son.

1:11:17 All right, so I might need to add that for you real quick. Um, the team, the team might still be, okay, yes, so you're on plus.

1:11:25 So the team still manages your money. Yeah, so all right, plus members. And this is under Joanne's account. Yeah, and a Joanne, man, Tom.

1:11:56 There's Joanne, Tom. All right, so we should have that now. All right, I'm going to do that.

1:12:15 There it is plus my birds. All right, so DSCR. So investor. Michael. So let that one. Well, that's awesome guys.

1:12:34 There's an update. They actually let you preview the videos now. They properly owners. Are you looking? That's amazing. All right.

1:12:39 What's your NMLs? 146 1031 And company name. Netcore lending. Netcore lending. Yes. KK can do the capital CORE, the capital on that one.

1:12:55 Oh, yeah. Of course. Yeah. Thank you. Okay, yeah, no problem. Okay, and then daily buzz is 35. 35. Okay. And then where are we targeting?

1:13:26 Counties. Counties, okay. Yeah, I already had this accounting. Why are we working on this one? Thanks, Jason. I got the advice.

1:13:34 Do Jason's loaded with that advice, man? Yes, it is a very good one. Hey Brandon, what was that part I only caught a second of it?

1:13:44 He was just saying he's targeting by counties and he got that advice from you. Oh, yeah. But he's tipping his hat to you.

1:13:52 Thank you. I appreciate that. If you want county specific stats, just I put my contract information. I'm happy to share with you guys because it's it's not taken business away from us.

1:14:02 There's more and more enough to go around. Yeah, please. If you had the email, yeah, appreciate you, man. And Brian, the counties you want to target now, can you copy and paste them into the chat?

1:14:13 Yes, I'm going right now. Do Jason, you had a big mark, man. Okay, so I don't know if this is going to work.

1:14:24 I'm going to try and paste them all at once. I don't think it works that way, but that's too bad.

1:14:30 Now, these are all counties. Yeah, it's a county. Yes. All right, now what's what's different here is if you just type in Riverside like California, it's just gonna do the city We want the county so you actually have to type the word county And then you'll see their Riverside County, California.

1:14:45 Yes, okay, so if you want counties, you have to actually type the word county Go Dude, Kern County isn't that in the middle nowhere like by Lake Yeah, Kern County We used to go to the lake up, um, the lake up there.

1:15:16 It's beautiful. I hear you. Oh my gosh. It is. That was one of my favorite memories. As a kid is going, uh, like San Bernard, uh, I dated a group of San Bernardino.

1:15:28 San Bernardino. They're two. San Bernardino. What the crap? Are we not spelling it correct? I mean, I mean, I'm excited.

1:15:50 Yeah, I mean, it's a bit tight. I found it's all good. Yeah, all good. Yeah, there we go. Okay, San Diego.

1:16:13 Oh county. Contra coast. Contra coast. Thank you for being patient waiting towards the end to you, man. This is this is yet.

1:16:27 This is why I wanted to wait because I knew it's just going to take a little bit more. Yeah. Thank you.

1:16:31 Why wouldn't me? Of course, man. All right. So we've got that, that. So I always like to just go through and double check.

1:16:41 We got our cities privacy this awesome. All right, so we're going to go ahead and launch campaign and then and Then anytime we launch campaign guys You just as please wait To make sure launch is successfully you always do that and then you always do step one You don't do step two only step one, which

1:17:00 is mapping your fields Hey Brandon, I noticed the radius was 25 miles. Did you normally on mine? I thought it was 15.

1:17:11 Did you change it to 25? No, this ad this ad has it at 25. Oh, okay. It's changes by add.

1:17:17 Thank you. Yeah. Yeah. Oh, good. Oh, good, man. All right. And then once we get that mapped, you'll be off to the races.

1:17:50 You'll you'll want to turn off your other ad. I did. Yeah. Yeah, yeah, if you haven't already you'll just turn that one off Okay, so this one and I can do it real quick because I'm already here.

1:18:01 Yeah, yeah, so See so this one's oh, they're already off so you're good. All right, so let's go map Jason that's so freaking crazy, man.

1:18:18 It's like you've been doing this for 30 years Weird I know, man, so my problem is when you come from consumer direct, you keep track of every single stat because you have to know.

1:18:34 Yeah, you're all good, man. So you start seeing leads come from that over the next couple days. But guys, thank you for sticking with me on the call.

1:18:45 You guys are awesome. Obviously, we can't always get to everybody. and I can't always go along, which is unfortunate. Actually, Alan, I'll help you real quick, because you've been a dang saint.

1:18:56 Alan, how can I help you? Yeah, real quick. So I'm brand new, one day in, and quick questions. One is, let's just say you have another business venture that you're doing, or you wanna go on a two week or three week vacation.

1:19:12 Do you stop, I mean, obviously you gotta get through your three months, six months, a year you gotta get traction.

1:19:17 But at some point when you take off or you don't want to feel calls and you're busy can you turn things off and take a break or does that ruin your momentum with the algorithms?

1:19:28 That's a really good question. So the generally speaking, if you're going to turn an ad, so if you want to keep momentum, if you turn an ad off, you don't want it to be off for more than 48 hours because then that that resets the learning phase for that campaign.

1:19:45 It doesn't reset the pixel, it resets the, because each ad has its own learning phase, like a mini learning phase, it resets that.

1:19:52 So if you have an ad that's really cranking and it's doing awesome, if you turn it off for more in two days, it could mess it up, not always, it could.

1:20:01 But if you're so busy that you're needing to to just control that lead flow. What I recommend is that you just lower your budget down like $5 a day or something like that.

1:20:18 So that way the ad's still running, but you're just not getting, because at $5 a day, you're gonna get a lead like every 5, 10, 15, 20, 25.

1:20:26 Every about like 5 to 10 days, like 5 to 15 days, you know what I mean? So that's one way to control, because the budget is how you control lead flow.

1:20:35 If you want more leads, you spend more. if you want less leads to spend less. Now, if you're just wanting to stop, you know, for months, you know, you can turn the ad off.

1:20:46 Like, I wouldn't, I really wouldn't worry about it. Then we just ready to launch ads. You launch it again. And the cool part is lead hackers isn't just about launching ads.

1:20:53 That's just one tool. So you would keep lead hackers going so you can work your leads and let the automations work and let the long-term nurtures nurture your leads and all that stuff.

1:21:04 and you just keep an eye on your conversations at that point, but those are the different scenarios you know you could do is if it's longer just shut it off and just turn it back.

1:21:14 It will set like the learning phases and everything but at that point you just do it. Perfect thank you hey one more thing so how about overlapping like I just heard Brian you know he's in all those counties and doing and DSCRs, let's just say I'm working the same area.

1:21:32 Do similar ads go out to similar people or it's just that Facebook's so big the chances you overlap or cannibalize each other is minimal.

1:21:42 So I will tell you this, we haven't run into that issue yet and we have a lot of customers and we have people that are running, like we teach every customer to launch the general campaign statewide every time.

1:21:57 And so we've got literally hundreds of people running just the same exact campaign and a lot of them are in the same area.

1:22:04 If it ever became an issue, we would address it, but it is not an issue because yeah, you hit the nail on the head.

1:22:08 It's basically like trying to drain the ocean with the teaspoon. You know, now if there are like a hundred people all running the ad in Fresno, that'll probably become an issue, but that's not an, like we haven't seen that at all.

1:22:21 And the way you know that is your cost per lead. So when ads start cannibalizing each other, your cost per lead shoots through the dang roof.

1:22:30 That's one indicator. Now that can mean anything like the cost going up, but if we're like, oh, hey, we got a hundred people running ads in this area and the cost per lead is skyrocketed, ads are cannibalizing themselves.

1:22:43 But yeah, we have, we have not run into that issue and we've been in business years. So I wouldn't worry about it.

1:22:49 That's not a question, no, man, super, super valid. But again, if it ever becomes an issue, we'll straight up address it, and we'll make something happen from it.

1:22:58 But, yeah, I'm not worried about it. All right. OK. Guys, seriously, thank you guys for being such cool customers. We love our customers.

1:23:07 And yeah, it's fun having you guys and having these conversations. And man, you guys made my day, because honestly, I was in a bad mood this morning because my youngest son took like an hour to get out the door to school today.

1:23:16 And it like drove me insane and so you guys like cheered me up man So I appreciate it like I'm all energized now So yeah, thank you guys see you guys can I could question just one one seconds man Ryan you're pushing you're luck now I'm sorry.

1:23:32 Hey What's on it? You want to have more County? What should I do about the edit? What just just if you're just adding a county You're gonna need to go do that inside of Facebook, okay?

1:23:46 Yeah, so are you are you familiar with Facebook like the ads manager? No, I'm not so Share your screen real quick.

1:23:54 I'll just knock it out. Well, okay, okay, no No, no We don't mind it. No, no, no, no, let's do it now.

1:24:04 Let's do it now Okay, no way Hey, don't let me forget though, man like remind me Okay. You're awesome, Ryan.

1:24:16 Thank you. All right, guys. Take it easy. I'm going to hang up on myself. No. Thanks.