This guide will show you how to effectively launch short-form or long-form ads so you can start generating leads ASAP.

Please watch and read the entire guide so you don't miss a step.

TABLE OF CONTENTS

• Overview: Watch First
• Option 1: Launch a Short Form ad (Goal: Volume. Cheap leads: $15-35/lead avg.)
• Option 2: Launch a Long Form ad (Goal: Quality. Expensive leads: $60+/lead avg.)

Overview: Watch First

Option 1: Launch a Short Form ad (Goal: Volume. Cheap leads: $15-35/lead avg.)

Option 2: Launch a Long Form ad (Goal: Quality. Expensive leads: $60+/lead avg.)

ADD PIXEL TO FUNNEL
Don't forget to add your pixel code to the funnel you used in the ad. This ensures proper tracking. 

You can learn how to do that here:

• Setup your Facebook Dataset (Pixel)
• Add pixel event code to funnel pages